Made for owners
Not marketers. Plain words, and nothing that assumes you are behind.
One doable move
A single thing to do each week, with the time it takes.
Progress you can see
Write down a before number, come back for the after.
Some weeks, Local Spotlight, One More Thing, or the Watchlist take a week off.
WHAT IS IN EVERY DROP
Marketing help for small businesses running on caffeine, good intentions, and questionable confidence. Here is what shows up in your inbox.
TOP LINE
Time, cost, level
Time is how long the steps take. Cost is what you would spend to do them, like a tool or supplies (often $0). Level is how hard they are. Reading the email is always free.
THE DROP
This week's focus
One marketing topic, in plain words, and why it matters for your business.
TRY THIS
The steps
3 to 5 steps, each with a time estimate, a script to copy, an option if you have no storefront, and a Track it line so you can see the change.
PROMPT IT
One AI prompt
Copy it into ChatGPT, Claude, or Gemini to do the busywork faster.
GOOGLE CORNER
Your Google win
One Google tip or quick action, separate from the main topic.
LOCAL SPOTLIGHT
Who's doing it right
A local business doing it well, and one thing you can borrow.
ONE MORE THING
Worth knowing
The one update worth your attention, with a clear verdict: Act now or Ignore for now.
TOMATO'S WATCHLIST
What we're keeping an eye on
Things worth watching, from official sources, so you don't have to. Then a quick poll on which one you want to hear more about.
THE SHORTCUT
Done for you
The template, checklist, or kit that matches the week's topic and saves you the setup. It is here if you want it. The free steps are strong enough to do on your own.
ALL OF MARKETING, NOT JUST SOCIAL
Topics rotate, so you are never stuck on the same subject for weeks.
Get Found
Social
Email and Text
Reviews and Customer Experience
Offers and Sales
Seasonal
Start Simple, Connect Meaningfully.
Tomato Drop is by The Digital Tomato.